## 2. Two doors (pick one)
Door A, your expertise: what people come to you for, your 100-times question, your method.
Door B, someone else's expertise: a mentor, client, partner or company whose know-how could become a product. …
## 3. What it could become (the seven shapes)
Diagnostic · Advisor · Planner · Coach · Workflow · Sales Helper · Training Companion …
Ask: "Which one would your best client use on a Tuesday night?"
## Output
"My opportunity: Door [A/B] · Expertise: … · Possible shape: … · My why: …"