Three short videos for the challenge group

Hey, it's Wes! The challenge kicks off today, and before it does I want to show you something. Give me 60 seconds and I'll find a product idea, right here in front of you. Watch.

It starts with one sentence: “People come to me for…”. Not your job title. Not “I'm an expert in”. What do people actually come to you for? Finish that sentence out loud, right now.

Now the second one. What's the question you get asked a hundred times? The one where you think, “I could answer this in my sleep.” And notice who keeps asking it, because that person is your buyer.

Put those two together, and that's the product. What people already come to you for, plus the question they keep asking you. That's the seed we'll grow over the next three days: Find it, Build it, Launch it.

And I'm not winging this. This is the real skill inside the challenge plug-in, it's called opportunity-vision. You say “Hey Genius, why now?” and it walks you through exactly this. Door A, your own expertise: what people come to you for, your 100-times question. Or Door B, someone else's. Then it asks my favourite question: which one would your best client use on a Tuesday night?

So here's me doing it for myself. People come to me for getting what they know into AI. The question I get asked a hundred times: “How do I make AI answer like me?” Door A, my own expertise. Shape: an Advisor. And Genius writes my opportunity line, ready for my plan. Sixty seconds. Done.

Now it's your turn. Before we go live today, jump into the group and post your line: “People come to me for…”. Add the question you get asked a hundred times if you're feeling brave. We'll read some of them out live today. See you there!

Hey, Wes here! Quick one. This is everything you need so today runs smoothly. Super practical. Let's go.

We go live today, Wednesday the 28th, at 12 noon Pacific. Wherever you are, check your local time and put it in your calendar right now. Three days, about two hours each: Day 1, Find it. Day 2, Build it. Day 3, Launch it.

We're on Zoom. The link is in Guide 1 in the group: “LOGISTICS - Welcome! Start here!”. Grab it now, not at 11:59.

Before we go live, install the challenge plug-in. It's your coach for all three days. There's a pack for Claude, one for ChatGPT, and one for Grok Bot. Pick the one you already use.

Bring three things. One idea, even a rough one: what do people come to you for? A pen, because you'll be writing. And your laptop, because we build live. Not your phone. Your laptop.

Every night there's homework, and homework is your ticket. Post it in the group before the next live, and you go into the prize wheel. You'll want to be in that wheel.

Last thing: show up live. The magic happens in the room, building alongside everyone else. So block the time, grab a coffee, and I'll see you today at 12 noon Pacific!

Hey, it's Wes! I'm not going to tell you what's possible. I'm going to show you. Real screens, real things I've built with AI. No hype, no revenue slides. Just what it actually looks like.

This is Rainmaker, my course. Rainmaker has helped over 5,000 entrepreneurs, and I've launched over 10 technology products. The course runs on its own hub, and it has its own brain. Students type “Hey Rainmaker, help me brainstorm my lead magnet”, and it coaches them the way I would.

Here's my favourite rule: AI drafts, I approve. This is my outreach board. The messages queue up every day, and I approve them. And this is my community inbox: replies drafted for me, and nothing goes out until I hit approve. My judgement stays in charge.

This is Sage. A copilot that learns what you know and turns it into a brain you own. It's the same idea you'll be working on this week: your knowledge, working for you.

Here's what that looks like under the hood. This is Brain Builder, inside MyGentic. You give it what you know, your documents, your method, and it maps it into a knowledge graph. Every idea, and how it connects. This one is my company brain, this one is my course creator brain. That's your expertise, made visible.

And then it stops being notes and becomes specialised intelligence. A brain that answers like you, that you can use yourself or sell. This is Atlas, a living map of my memory, and it plugs straight into the tools I already use: ChatGPT, Claude, Sage. That's the shift: your expertise, working as an AI product.

And this one's a proper app. DQS ISO Ready: an ISO 9001:2026 gap assessment, built in Base44. You chat with an assistant that follows the DQS method, and you get a readiness score and a prioritised list of gaps. That's expertise, packaged as a product.

And just for fun: JARVIS. A voice assistant I built in Base44. Say “Hey JARVIS”, and off it goes. Sometimes you build things just to see what's possible. That's half the fun.

And it's not just me. Our members are building too, and I'll share their stories when they're ready to share them. Next could be you. Today we start with Day 1: Find it. See you there!